Cadbury Revives Bournville with Heritage-Inspired Design and Salted Caramel Twist

Cadbury Bournville is refreshing its dark chocolate range with a bold new look and fresh flavours. The brand, known for its rich heritage, is introducing Salted Caramel and Chopped Hazelnut dark chocolate bars this month. These new variants will be available on supermarket shelves across the UK.

The relaunch marks Cadbury Bournville’s first major update in over fifty years. The revamped packaging keeps the classic red and gold colours while adding a modern design. Notably, it reintroduces the original ‘B’ logo from 1908, which now appears on each chocolate block. This detail pays tribute to the brand’s 117-year legacy and its deep-rooted British identity.

Along with the design overhaul, the brand aims to make dark chocolate more accessible. According to the brand manager, the new campaign cuts through the complexity usually tied to dark chocolate. It promotes Bournville as a smooth and enjoyable treat for everyone, without the fuss. The two new bars are priced at £2.20 and are expected to drive fresh excitement in the category.

Cadbury Bournville was first introduced as a cocoa powder in 1906, followed by the original chocolate bar in 1908. The brand takes its name from the village of Bournville in Birmingham, where it has maintained a strong reputation for British dark chocolate over the decades.

This product launch also aligns with larger sustainability goals by its parent company. The company is shifting to 80 percent certified recycled plastic in its sharing bar range. Full adoption is expected by the end of 2025. This move reflects an increasing commitment to environmental responsibility in the chocolate industry.

At the same time, the company has raised concerns about the upcoming EUDR deforestation law. It is requesting a 12-month delay in the rollout to ease supply chain pressures. A senior executive emphasized the need for practical and effective implementation of the regulation.

With this launch, Cadbury Bournville not only embraces modern tastes but also honours its timeless appeal. By offering fresh flavours and thoughtful packaging, the brand continues to evolve while staying rooted in tradition. This strategic move is expected to attract a wider audience and strengthen its place in the dark chocolate market.