Bulgari’s Eternally Reborn Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari’s new campaign, “Eternally Reborn,” features Anne Hathaway, Zendaya, and Liu Yifei. Directed by Nathalie Canguilhem and shot by Zoey Grossman, this campaign goes global on Tuesday. It follows the Aeterna high jewelry collection’s unveiling in Rome last week.

Hathaway and Yifei were present at the collection presentation. The presentation took place at the ancient Baths of Diocleziano. Isabella Rossellini and Carla Bruni sashayed down the catwalk, putting an extra touch of glamour into the show. This collection, created by jewelry creative director of Bulgari’s Lucia Silvestri, is exceptional as.

For the 140th anniversary of the brand, Silvestri designed Serpenti Aeterna, which she refers to as “the most precious necklace ever created by Bulgari.” It is set with a 200-plus carat rough diamond. The stone was cut into seven D flawless pear diamond drops totaling 140 carats, one for every year of the brand’s history.

Part of the “Eternally Reborn” activations, Bulgari unveils the “Vista Aeterna” installation. By Dutch designer Sabine Marcelis, the installation puts a contemporary spin on the cityscape of Rome. Placed by the Spanish Steps through June 15, the display is home to 12 travertine-based pillars. The pillars, which have mirrors with reflective colored faces, turn to trace the path of the sun from dawn to dusk.

Besides, the campaign also features videos with Hathaway, Zendaya, and Yifei. They are all dressed in high jewelry creations, with the Roman skyline and other city sites used as backdrops. The videos are scored by the song “Burning” by the Yeah Yeah Yeahs, upping their ante.

The campaign launches in conjunction with the celebration of the brand’s anniversary. The Aeterna collection showcases Bulgari heritage and innovative spirit. Each piece reflects meticulous craftsmanship and artistic vision. Bulgari never stops setting new benchmarks within the world of high jewelry.

The Serpenti Aeterna necklace is more testament to Bulgari’s legacy. This huge rough diamond had to be cut into flawless gems for its creation. This is assurance that the brand is dedicated to perfection. The transformation of raw beauty into breathtaking jewels is one where Bulgari’s artisans excel.

Also, the “Vista Aeterna” installation attracts visitors due to its modern design. Rotating mirrors bring movement to the composition; they connect the past and the present. It symbolizes the brand’s timeless influence and timeless elegance.

Hathaway, Zendaya, and Yifei represent the Bulgari ethos in the campaign. Their presence enhances the collection’s allure and global appeal. This is an important moment in Bulgari’s history. The “Eternally Reborn” campaign celebrates the rich legacy and bright future of the brand.