James Davis: The Man Leading the Charge to Redefine the Midlife Narrative

Midlife is often painted with clichés—talk of crisis, slowing down, or coming to terms with missed chances. But for many, it’s the exact opposite: a moment of clarity, confidence, and reinvention. This stage of life brings with it not just experience, but the hunger to do things with more meaning and less compromise. More people are now re-evaluating not just how they live, but why. They want vitality without burnout, impact without overextension, and success that aligns with personal truth. This evolving mindset is giving rise to a new kind of leadership—one that values presence as much as performance. And at the forefront of this change are entrepreneurs who are helping others navigate midlife with purpose, balance, and momentum.

One of the most compelling figures leading this midlife renaissance is James Davis, co-founder of The Midlife Mentors—a results-driven coaching brand redefining how individuals in their 40s and 50s approach health, mindset, and personal growth. Backed by science and delivered with authenticity, the company’s programs blend psychology, fitness, nutrition, and hormonal insight into one cohesive, life-changing experience. At the helm, James brings a rare blend of corporate acumen, coaching mastery, and personal reinvention that continues to inspire thousands across the globe.

A Legacy Forged in Reinvention

James Davis has a legacy forged with a truly amazing multidimensional journey— starting from psychologist and journalist to corporate strategist and master coach and finally culminating in a groundbreaking movement around midlife transformation. Today, Davis is widely recognized as the co-founder of The Midlife Mentors, a high-impact coaching brand that empowers individuals in their 40s and 50s to realign their health, mindset, and ambition for the second act of life. But this was not an overnight epiphany; it was a deeply personal evolution rooted in curiosity, adaptability, and a relentless desire to serve.

James’s career began in psychology, where he developed a foundational understanding of human behavior. He later transitioned into media, leveraging storytelling as a tool for influence at global giants like Warner Bros., MTV, and The Times. However, his pursuit of meaning led him to obtain an MBA and step beyond corporate convention. In 2011, drawn by the Mediterranean’s promise of clarity and wellness, James relocated to Ibiza to start something wholly original: a retreat experience that merged luxury hospitality with holistic self-discovery. Thus, 38°N was born—a pioneering wellness concept that defied Ibiza’s party-centric image and instead cultivated a haven for introspection and fitness.

The Birth of a Midlife Movement

While 38°N established James as a respected figure in the wellness industry, his vision only crystallized further in 2019 with the launch of The Midlife Mentors—an integrated coaching platform co-created with his wife and business partner, Claire. What began as a podcast soon evolved into a comprehensive brand delivering life-altering results through an 8-week flagship program, executive coaching, corporate workshops, retreats, and a vibrant online community.

The Midlife Mentors’ ethos is simple but radical: midlife is not a crisis—it’s a calling. The duo’s scientifically grounded approach blends hormonal education, psychology, physical training, and stress management, all wrapped in an experience that is equal parts evidence-based and emotionally resonant. Their proprietary app places customized tools in the palm of clients’ hands—interactive video workouts, nutrition guides, mental resilience training, and coaching modules—making transformation not only possible but deeply personal.

Leadership Beyond Convention

What distinguishes James Davis as a leader is his commitment to conscious entrepreneurship. His daily life reflects the values he instills in others: discipline, intention, and aligned action. Despite wearing multiple hats as a strategist, operations head, and client-facing coach, he remains grounded in service. Claire manages marketing and outreach, while James focuses on refining systems and ensuring operational excellence. Together, they embody balance—a rare synergy that has become the backbone of their brand.

James’s leadership philosophy is rooted in transparency and ownership. Team decisions are never top-down mandates; they are collaborative explorations aligned with shared values and long-term vision. “If we’re taking a risk for growth,” he often explains, “we communicate the how and why, so everyone feels invested.” This approach has enabled the business to stay nimble while fostering a culture of innovation and resilience.

Turning Setbacks into Strategic Leverage

Every transformative journey is punctuated with challenges, and James has had his fair share. The COVID-19 pandemic, which decimated travel and wellness retreats, initially threatened to halt their momentum. But instead of folding, James pivoted. With characteristic foresight, he accelerated the development of their virtual coaching model. This adaptability not only salvaged the brand but repositioned it for scale. Their podcast gained traction globally, and virtual workshops replaced traditional retreats—bringing midlife transformation to living rooms across the world.

Ironically, what seemed like an existential crisis turned into an opportunity to double down on purpose. Today, The Midlife Mentors serves clients across corporate hierarchies, from entrepreneurs and executives to multinational organizations. Their programs address complex themes like andropause, menopause, midlife career shifts, emotional resilience, and relationship renewal—topics that most health and coaching brands have yet to adequately address.

A Future-Ready, Tech-Enabled Brand

Innovation isn’t just a pillar of James’s business model—it’s an obsession. Every aspect of The Midlife Mentors is backed by research, data, and technological integration. The app not only streamlines the client experience but also syncs with devices like Apple Health and Apple Watch to enable real-time feedback. But tech here isn’t about novelty—it’s about nuance. “Innovation should enhance, not distract,” James insists. Whether integrating behavioral science into habit-forming modules or using biometric feedback for personalized recommendations, every feature is purpose-built.

James and Claire are currently working on launching two books and an immersive program for high-performing individuals. These initiatives aim to scale their message even further, providing new avenues for engagement while deepening the impact of their current work.

Recognition Rooted in Results

Since its inception, The Midlife Mentors has garnered 16 awards, and James himself has been shortlisted for accolades in men’s health and coaching excellence. Media outlets including The Sunday Times, ELLE, National Geographic Traveler, and Grazia have spotlighted their transformative approach. But for James, the most meaningful metric remains client impact. From helping a burned-out executive rediscover vitality to guiding someone through a midlife career reinvention, the testimonials are deeply personal and universally powerful.

Beyond external success, what James values most is fostering real human connection. “There’s nothing more fulfilling than hearing, ‘You’ve changed my life,’” he reflects. In a world saturated with surface-level self-help, this authenticity stands out. It’s not about metrics—it’s about meaning.

A Culture of Possibility

At the core of The Midlife Mentors lies a culture of empowerment. The internal team—lean, agile, and mission-driven—operates with what James calls a “can-do mindset.” Employees are encouraged to challenge assumptions, explore new solutions, and bring forth ideas without fear. This psychological safety breeds innovation and sustains high morale, a critical edge in an industry where burnout can run rampant.

And for James, it always comes back to the “why.” This guiding principle keeps the brand aligned, the programs consistent, and the mission sustainable. Whether onboarding a new corporate partner or designing a fresh module for the app, the question remains the same: “Does this help someone lead a fuller, healthier life?”

The Road Ahead

Looking ahead, James envisions The Midlife Mentors becoming a global thought leader in midlife transformation. Plans are underway to expand into new regions, deepen their corporate partnerships, and scale content-driven education across multiple media formats. From high-level executive immersions to publicly available tools, the goal is to make midlife mastery accessible, engaging, and actionable.

As James puts it, midlife isn’t a pause—it’s a launchpad. And with his intuitive understanding of both business mechanics and human potential, he’s not just helping people navigate their 40s and 50s—he’s helping them rewrite the narrative of what’s possible in these decades.