Adidas Teams Up with Molly-Mae Hague in New Social Media Campaign

The fashion world is buzzing because Molly-Mae Hague teases Adidas collaboration news today. This massive partnership marks a huge milestone for the former Love Island star. Furthermore, she shared the exciting announcement via a joint Instagram post with Adidas UK. Consequently, fans are already celebrating this stylish union between the influencer and the brand.

Hague looked stunning in the fresh campaign imagery released this week. Specifically, she wore classic black three-stripe joggers paired with a sleek leather-look jacket. She posed confidently on an Adidas-branded lorry featuring a custom “ADI x MM” registration plate. Additionally, the star stacked iconic blue shoeboxes to highlight the upcoming product launch.

Her social media caption reflected deep emotion and pride regarding the project. She told her 8.5 million followers that this dream started many years ago. Now, her own footwear collection is finally becoming a reality. Therefore, she admitted she simply cannot play it cool about this career highlight.

Adidas UK quickly supported her by commenting that this project feels very special. Meanwhile, the brand confirmed this partnership focuses on the Adidas Originals line. They plan to release the full collection for the spring/summer 2026 season. Thus, shoppers can expect fresh, curated styles very soon from the famous influencer.

Transitioning from reality TV to global fashion icon, Molly-Mae continues to break barriers. She brings a unique vision to the sportswear giant through this specific curation. Moreover, the campaign imagery perfectly blends high-fashion energy with classic street style. Every detail reflects her personal brand and the Adidas heritage.

Although full product details remain secret, the anticipation continues to grow rapidly. Fans eagerly wait for the official release date of the sneakers and apparel. Clearly, this collaboration will dominate the fashion scene throughout the upcoming year. It represents a perfect match for both the creator and the athletic brand.