Diageo Expands RTD Portfolio with High-ABV Casamigos Margarita

Casamigos is officially jumping into the premixed margarita market to satisfy the growing thirst for high-quality, ready-to-pour drinks. The parent company, Diageo, noticed that traditional cocktails are seeing strong growth in both convenient cans and glass bottles. Since consumers are looking for easier ways to enjoy their favorite spirits, this new product line feels like a perfect fit for the famous tequila brand.

The brand is launching two specific flavors, featuring a classic lime version and a spicy variety for those who like a little kick. Each 750-milliliter bottle packs a punch with 20.5% alcohol-by-volume, which is much higher than your average hard seltzer. While overall alcohol sales actually hit a new low in 2025, these premixed cocktails have remained a major bright spot for the industry. Many younger drinkers specifically choose these options because they offer a high alcohol content along with total convenience.

The executive team at Diageo decided to move forward with this launch after seeing great success with a similar premixed line for Bulleit bourbon. Ryan Hughes, the vice president of premix, explained that having a brand with a “solid foundation” is the secret to winning over customers. Since Casamigos is already a winning tequila brand with a massive following, it has the power to compete against any other drink on the shelf. The company is leaning into the idea of “bartender quality” to help these bottles stand out from the crowd.

Diageo is keeping a close eye on the rise of cocktail culture, where people want the taste of a real bar drink without the mess of mixing it themselves. Hughes pointed out that the quality of the liquid is the most important thing to people buying these drinks today. Unlike some popular canned seltzers that focus mostly on fruity flavors, this new Casamigos beverage focuses on the premium spirit itself. By using their established name, they bring a sense of credibility and quality that shoppers are searching for in the liquor aisle.

If you are looking for these bottles, you might see some special packaging featuring World Cup branding available in stores right now. The standard nationwide rollout is scheduled to happen this August, with each bottle priced at a suggested $21.99. This launch comes at a busy time for Diageo, which originally bought the brand from George Clooney and his partners for $1 billion back in 2017. Even though some U.S. spirit sales have slowed down recently, the company believes this premixed margarita will help them capture a whole new audience of fans.