Palm Angels Partners With Revlon for 2027 Fragrance Debut

Luxury streetwear brand Palm Angels is officially stepping into the fragrance industry with its first-ever scent collection, in collaboration with global beauty leader Revlon. Set to launch in 2027, the partnership will introduce a full range of men’s and women’s fragrances, along with scented ancillary products, as part of a long-term licensing deal.

The move is a strategic leap for Palm Angels as it continues expanding its footprint beyond fashion into lifestyle categories. The launch aligns with the brand’s tenth anniversary and follows a series of creative collaborations, including partnerships with Moncler and the Argentine Football Association. The upcoming fragrance collection aims to enhance the brand’s global appeal and offer a new sensory dimension to its identity rooted in street culture.

Joey Gabbay, chief executive of Bluestar Alliance, which acquired Palm Angels in February 2025, stated, “We’re thrilled to partner with Revlon to create Palm Angels’ first permanent fragrance collection. Revlon’s expertise allows us to enter the fragrance business with full confidence.”

Revlon, meanwhile, continues to accelerate growth in its fragrance division, making this partnership a strategic win. In recent months, Revlon signed a fragrance deal with Grammy-nominated artist Ice Spice and renewed its global licensing partnership with a major fashion and lifestyle brand. This collaboration with Palm Angels is seen as another step in expanding its fragrance market reach, especially across prestige channels and global markets.

Revlon’s chief executive, Michelle Peluso, commented, “This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon. Palm Angels has a highly engaged global following, and together we aim to reach new audiences through this landmark fragrance launch.”

Palm Angels has consistently focused on building a lifestyle ecosystem that blends fashion, culture, and creativity. The new fragrance line is expected to echo the brand’s edgy aesthetic and appeal to its youthful, trend-forward consumer base.

With this bold step into the world of scent, Palm Angels continues to shape its evolution into a full-fledged lifestyle brand, blending luxury, streetwear, and now, signature fragrance experiences.