The Cheesecake Factory Drops 13 Menu Items in Major Revamp

Say goodbye to the Loaded Mashed Potato Omelette—it’s one of 13 dishes the Cheesecake Factory has removed as part of a significant menu overhaul.

Famous for its extensive, spiral-bound menu featuring over 250 items, the Cheesecake Factory refreshes its offerings annually to keep customers coming back. This strategy has helped the chain thrive despite challenges in the casual dining sector, where only a few, such as Chili’s, have managed to stay ahead while others struggle or face bankruptcy.

“We’ve changed the menu twice a year, every year, for 40 years,” founder David Overton said in a 2017 interview. “That’s what keeps people interested. And it keeps us current. We don’t rest on our laurels. There’s nothing that America wants to eat that can’t go on the Cheesecake Factory menu.”

As part of the latest shake-up, the following 13 items are being retired:

• Everything Flatbread Pizza
• Mushroom Burger
• Seared Ahi Tuna Salad
• White Chicken Chilli
• Spicy Cashew Chicken
• Bistro Shrimp Pasta
• Fried Shrimp Platter
• Petite Filet
• Factory Combinations
• Loaded Mashed Potato Omelette
• Taco Dorados and Eggs
• SkinnyLicious Lemon Herb Parmesan Chicken
• SkinnyLicious Spicy Shrimp Pasta

However, the chain is not shrinking its famously long menu. Around 20 new dishes and drinks are being introduced, including trendy mocktails. Some new additions are inspired by viral TikTok trends, such as the Asian Cucumber Salad, while others take cues from fast-food rivals, like the Double Smash Burger.

This strategy has helped the 53-year-old chain stay relevant and financially strong. Cheesecake Factory’s stock has risen by over 35% in the past year, and its same-store sales have only declined once since early 2023. The company operates around 200 locations in the US and Canada.

A report from consumer analytics firm Placer.ai highlights the brand’s success in leveraging annual dining trends, stating that these events drive customer visits and boost sales. Additionally, the company benefits from its casual spinoff, Flower Child, which focuses on healthy options like sandwiches and salads. With same-store sales up 11% in its most recent quarter, Flower Child is further strengthening the brand’s overall performance.