Zendaya Debuts Cloudzone Moon Sneakers in Collaboration with On

Zendaya has unveiled her first co-designed footwear, the Cloudzone Moon sneakers, created with Swiss sportswear brand On. The launch marks a significant milestone in her partnership with the brand, which began in June 2024.

Working alongside her longtime stylist Law Roach, Zendaya reimagined the brand’s Cloudzone silhouette with a fresh, bold update. The sneakers feature a breathable mesh upper, a supportive heel, and enhanced forefoot padding for superior comfort. A sculpted midsole with next-generation CloudTec cushioning delivers both softness and stability, making them ideal for all-day wear.

The launch is part of the Be Every You autumn/winter 2025 campaign, which also introduces a new apparel line. Moving beyond performance-focused wear, the collection offers elevated everyday pieces crafted from lightweight, breathable fabrics. Highlights include a structured bomber jacket, a sleek studio bodysuit, and a track jacket with matching shorts.

A second footwear release, the Cloudtilt Moon sneakers, is set for October. Designed for recovery and all-day ease, the model features a sock-like knit upper and an ultra-cushioned CloudTec Phase sole, delivering a softer feel and function.

Law Roach also styled Zendaya for the campaign, which was directed by filmmaker Bardia Zeinali and photographed by Emily Lipson. The visuals follow Zendaya through a series of distinct “chapters,” each revealing different aspects of her personality, from the romantic to the rebellious, from the chaotic to the calm.

Speaking about the campaign, Zendaya highlighted the personal nature of the project. “Movement has always been a part of how I connect with myself,” she said. “This story is a reminder that we are all multifaceted beings. Every piece of ourselves makes us whole. It is about embracing every version of yourself and being present in each moment.”

With the Cloudzone Moon, Zendaya blends performance innovation with fashion-forward design, offering a sneaker that is equally suited for active lifestyles and casual wear. This debut cements her growing influence in the fashion world, combining her love for movement, style, and authenticity in a single statement piece.