Reiss has announced an exciting new collaboration with Olympic diver Tom Daley for their Pride 2025 collection. This special line celebrates themes of love, pride, and water, reflecting both Daley’s passion for knitting and his athletic career. The collection features 15 unisex pieces that combine cozy knitwear, crochet details, sequins, and relaxed, modern styles.
The collection carries a strong message of love, highlighted by the recurring “Lover” logo. This logo appears embroidered, knitted, or printed on various items, alongside heart-shaped designs and embossed leather patches. Shades of blue and water-inspired patterns are also featured throughout. Many shirts and knit pieces include shimmering sequins that mimic the look of light reflecting on water.
Tom Daley’s love of knitting is evident in the collection’s handmade feel. Chunky knit pieces, crochet panels on denim jackets and shorts, and delicate blanket stitching add unique texture to the clothing. Some standout pieces include a sleeveless chunky knit polo with sequin stripes, a blue sequined shirt named Atlantis, and a cardigan called Poseidon, decorated with hearts and the “Lover” logo.
In addition, the collection includes artwork by LGBTQ+ artist Richard Kilroy. His print shows two swimmers in a pool, further emphasizing the water theme. Daley explained that sequins reminded him of sunlight dancing on water, which inspired his designs.
The Pride 2025 collection is now available in select UK stores and online, with prices ranging from £48 to £248. All profits from the collection will be donated to Rainbow Railroad, a charity that supports LGBTQ+ people worldwide, helping provide safety and assistance.
This collaboration brings together fashion, personal passion, and support for an important cause. It offers stylish, meaningful pieces that celebrate Pride and help those in need. Reiss and Tom Daley’s partnership is a highlight of the Pride 2025 season.
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