Primark’s “Love It for Longer” Repair Workshops Now Available Across U.S. Stores

Primark has officially launched its popular “Love It for Longer” clothing repair workshops in the United States. The free workshops are currently available in two locations: Staten Island, New York, and Tysons, Virginia, just outside Washington, D.C. These sessions teach customers practical mending and upcycling skills, such as fixing hems, sewing on buttons, and adding pockets. No prior sewing experience is required, making the workshops accessible to all. Attendees also receive a complimentary sewing kit, a repair booklet, and a reusable tote bag to encourage continued garment care.

This expansion to the U.S. marks a significant milestone in Primark’s ongoing sustainability efforts under its Primark Cares program. Since launching the workshops in 2022, Primark has hosted nearly 400 free sessions across the UK, Ireland, the Netherlands, Italy, Belgium, Spain, and France. The goal is to help customers extend the life of their clothing, reducing textile waste and promoting more sustainable fashion habits.

Lynne Walker, director of Primark Cares, said the move to the U.S. was a “long-held ambition.” She emphasized that while many want to make their clothes last longer, they often need guidance to get started. “These workshops provide that support because sustainability shouldn’t be out of reach for anyone,” Walker added.

In addition to the in-store workshops, Primark offers online video tutorials covering essential sewing techniques. These include how to thread a needle, perform running stitches, backstitch, tacking, and sew on buttons. These resources allow customers to practice repairs at home, further encouraging sustainable garment care.

Kevin Tulip, president of Primark US, highlighted the importance of educating customers about repair as a key part of the company’s sustainability journey. “Teaching repair skills is a small step, but through our scale, we can reach many people and hopefully spark change in how people care for their clothes,” he said.

Primark’s free repair workshops make sustainability both practical and accessible. They empower customers with simple skills to keep their clothes wearable longer, ultimately reducing environmental impact. By promoting repair and mindful consumption, Primark continues to lead efforts toward a more sustainable fashion future.

These workshops are not only about sewing but also about creating a community that values thoughtful clothing care. Primark’s “Love It for Longer” initiative encourages everyone to rethink how they approach their wardrobe and embrace sustainability in everyday life.