Morocco, the captivating North African nation, is set to take the spotlight at the prestigious World Travel Market (WTM) event, scheduled to take place from 6th to 8th November. The announcement of the Premier Partnership signifies Morocco’s growing tourism activity and its ambitious goal of welcoming 26 million tourists by 2030, solidifying its position as a premier leisure destination on the global travel map.
Inspiring Travellers
At WTM London, Morocco will showcase its captivating campaign titled “Morocco, Kingdom of Light,” which was launched in April 2022. This campaign aims to inspire a new generation of travellers by highlighting the nation’s contemporary and dynamic attractions and experiences.
Recognised as the most influential travel and tourism event worldwide, WTM offers an ideal platform for Morocco to highlight its efforts in becoming a highly favoured destination. Beyond the Premier Partnership with WTM London, Morocco has seen remarkable success in participating in other renowned events such as ATM, ILTM, IBTM, IFTM, and IGTM. These commercial events play a pivotal role in boosting the activity of Moroccan tourism professionals.
Thoughts on the Campaign
Adel El Fakir, the General Director of the Moroccan National Tourism Office, expressed enthusiasm about their presence at WTM London. He emphasised that the event would serve as an excellent showcase to enhance the attractiveness of Morocco as a tourism destination. El Fakir highlighted the significance of being at the forefront of new product announcements for 2024 and beyond, while also focusing on the country’s promotion and effective communication.
On the other hand, Juliette Losardo (World Travel Market London’s Exhibition Director), shared her excitement about Morocco’s Premier Partnership. She expressed the organisation’s support for Morocco’s goals for 2030 and emphasised that WTM London is the ideal platform to showcase the nation’s vibrant culture and incredible hospitality. Being the sourcing hub for international travel buyers, WTM London provides an unparalleled opportunity for Morocco to demonstrate its rich offerings to a global audience.
As Morocco prepares to captivate the world at WTM London, this Premier Partnership highlights the nation’s dedication to transforming its tourism sector and its commitment to delivering exceptional experiences for visitors. With its unique blend of history, culture, and natural beauty, Morocco is poised to become an irresistible destination for travellers seeking unforgettable adventures in the years to come.
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