Coach Teams Up with WNBA to Champion Women’s Sports

Coach has officially become the luxury handbag partner of the WNBA. This exciting partnership kicks off with the WNBA Draft Orange Carpet event, presented by Coach. The collaboration highlights the stories of five standout draftees who are reshaping the game. These athletes include Paige Bueckers, Hailey Van Lith, Aneesah Morrow, Kiki Iriafen, and Sonia Citron. They are not only leaders on the court but also influential figures off it.

Throughout the season, Coach will take part in key WNBA events. For instance, it will sponsor the All-Star Game. Additionally, the brand will present WNBA Pride, a platform supporting the LGBTQIA+ community. Coach’s participation in these moments aligns with its broader mission of empowerment and self-expression.

Todd Kahn, CEO of Coach, emphasized the significance of this partnership. He said, “This collaboration is more than a business venture; it’s an alignment of values.” Coach aims to invest in women’s professional sports, which have a transformative impact. The partnership seeks to create meaningful experiences for both athletes and fans. It encourages individuals to express themselves authentically.

Colie Edison, the WNBA’s Chief Growth Officer, also expressed excitement about the partnership. She stated that WNBA players are known for their unique style. This partnership encourages fans to embrace individuality, especially during major events like the WNBA Draft and WNBA Pride. It strengthens the bond between athletes and their supporters.

Coach’s Chief Marketing Officer, Joon Silverstein, shared the brand’s enthusiasm. He noted that both Coach and the WNBA value self-expression. The brand looks forward to empowering athletes who break molds both on and off the court. This partnership will inspire fans to express their individuality, further reflecting the values of the WNBA and Coach.

The collaboration between Coach and the WNBA mirrors a growing trend. Other luxury brands such as Prada and Louis Vuitton have also supported WNBA players. These brands, like Coach, recognize the powerful intersection of sports, fashion, and self-expression.