Celia Birtwells Timeless Floral Magic in Joanie Collaboration

Celia Birtwell’s iconic floral prints have graced the fashion world once again through a collaboration with Joanie Clothing. This partnership introduces a collection that captures a romantic 1970s aesthetic with a sustainable twist. Joanie Clothing, known for its commitment to eco-friendly practices, has worked with Birtwell to create a range of dresses and blouses that merge vintage charm with modern sensibilities.

The collection features 14 unique pieces, including pussy bow blouses, bell-sleeve caftans, and dresses adorned with ruffles and capes. Each item showcases Birtwell’s signature prints, such as Peachy Pie and Queen of the Night. Made from lightweight, responsibly sourced viscose and modal fabrics, these garments offer both style and sustainability.

Lucy Gledhill, founder of Joanie Clothing, describes Birtwell as “the queen of ditsy florals.” Gledhill’s admiration for Birtwell’s prints, known for their playful scales and unique names like Bird Song and Cherry Pet Spot, is evident in the collection. This admiration is reflected in every design, which carefully balances whimsical prints with classic 1970s fashion elements.

Birtwell’s work with Joanie includes several standout pieces. For example, the Little Rock dress features a chiffon fabric with an Elvis Presley-inspired check print from the early 1970s. Mystic Daisy, a flared-sleeve caftan, and Sunfloral, a blouse made from remnant fabric, further exemplify the collection’s nostalgic yet fresh approach.

Birtwell’s influence on fashion began in the late 1960s when she designed for her husband, Ossie Clark. Their work, including pieces immortalized in David Hockney’s 1971 painting, defined an era. The couple’s style, celebrated in various exhibitions, continues to inspire.

Although Birtwell no longer designs textiles, she remains active in the creative world. Her extensive print archive serves as a foundation for her collaborations. She continues to paint and design cards for her family, showcasing her enduring passion for art and design.

The Celia Birtwell x Joanie collection offers a delightful blend of nostalgia and sustainability. It celebrates Birtwell’s rich legacy while embracing modern eco-conscious fashion. Each piece reflects a commitment to timeless style and environmental responsibility.