Amani Abulaban: Empowering Millions Through Digital Health Innovation at Webteb

Amani Abulaban is a leading voice in improving digital healthcare across the Middle East and North Africa. As the CEO of Webteb, she is helping millions of Arabic-speaking people access trusted health information online. With a background in pharmacy and a strong understanding of the region’s needs, Amani is working to make health education easier, more reliable, and available to everyone.

She is not just building a platform—she’s making a real difference in how people understand and take care of their health. Her work is closing the gap between people and medical knowledge, bringing care closer to those who need it most. With passion and purpose, she continues to lead the digital health movement forward.

The Foundation of Purpose: A Journey Rooted in Passion

Abulaban’s entry into healthcare was no accident. With a degree in Pharmacy from Al-Quds University, she started her career with a deep understanding of medical science. Yet, her ambitions stretched far beyond the laboratory or clinical settings. After earning her MBA in Marketing from the German Jordanian University and later acquiring advanced certifications in Digital Marketing from Cambridge and Digital Health Transformation from Imperial College Business School, she fused her medical knowledge with marketing acumen and digital strategy.

Her diverse experience includes pivotal roles at globally recognized pharmaceutical and FMCG giants like AstraZeneca, MSD, and Almarai. These positions gave her front-row access to the power of health innovations—and an acute awareness of the region’s lack of accessible, culturally relevant health information. This disparity became her call to action.

Leading Webteb: Health Content with Heart and Science

Under Abulaban’s stewardship, Webteb has evolved into the most visited Arabic health and wellness platform. It’s not just a website—it’s a trusted companion for millions seeking clarity on topics ranging from chronic illness to mental health.

Abulaban’s approach is strategic yet empathetic. Her leadership philosophy is rooted in trust, transparency, and community empowerment. Webteb’s editorial content is developed with input from certified healthcare professionals and validated by partnerships with global institutions like Mayo Clinic and Harvard Medical School. But what sets it apart is its cultural sensitivity—bridging the gap between science and the social fabric of the Arab world.

A Technological Trailblazer in Healthcare

Abulaban’s digital-first mindset has positioned Webteb at the forefront of the health tech movement. The platform doesn’t merely inform; it educates and engages through multimedia content, podcasts, and real-time updates. Recognizing the shift toward interactive learning, she spearheaded initiatives like “Meet the Pioneers”, the region’s largest health and wellness podcast series. This venture not only broadened Webteb’s audience but also introduced new formats for health communication in the MENA region.

During the COVID-19 pandemic, Abulaban’s leadership was crucial. She mobilized the team to provide accurate, timely content, launch targeted awareness campaigns, and roll out resources to address both physical and mental health concerns. This rapid response proved instrumental in earning the trust of users at a critical time.

Bridging Business Strategy and Human Connection

Abulaban’s business acumen is evident in Webteb’s suite of B2B services. From targeted advertising to physician directories and SEO solutions for health institutions, she has transformed the platform into a comprehensive digital health hub. Through Webteb Pro, professionals find tools for networking and visibility, while consumers benefit from quality care insights.

Yet, her work extends beyond the boardroom. A certified Neuro-Linguistic Programming (NLP) life coach, Abulaban is also deeply invested in human potential. She dedicates time to mentoring young professionals and cultivating an internal culture of innovation and continuous learning within Webteb.

Aligning with Vision 2030: Toward a Healthier Future

A strong advocate for Saudi Arabia’s Vision 2030, Abulaban champions preventive healthcare, mental wellness, and lifestyle disease awareness. Webteb’s strategic direction is tightly aligned with the region’s goals of enhancing life quality through technology and information.

With a firm belief that knowledge is power, she strives to transform every digital interaction into a health-affirming experience. Through localized content and privacy-first data strategies, Webteb empowers users to take control of their health, make informed decisions, and embrace healthier lifestyles.

Eyes on the Horizon: A Global Dream

Looking ahead, Abulaban envisions Webteb scaling beyond the MENA region to serve Arabic-speaking populations across the globe. Her ambition is to establish it as a global leader in digital health, with localized approaches, technological innovation, and scientific credibility forming its core pillars.

Her mantra remains consistent: digital tools must meet real-world needs. She continually seeks partnerships, explores AI integrations, and implements user feedback to refine Webteb’s offerings. Every move is calibrated to ensure that the platform remains both accessible and impactful.

A Role Model for Aspiring Health Leaders

Amani Abulaban’s story is a masterclass in vision-led leadership. With more than 12 years of experience across healthcare, digital media, and strategy, she exemplifies what it means to merge intellect, empathy, and execution.

She urges upcoming entrepreneurs to find their purpose: “It’s not enough to innovate—you must know why you’re innovating and who you’re serving,” she once shared in a leadership forum. Her journey is proof that sustainable impact is born from personal conviction, continuous learning, and the courage to lead from the front.