Lacoste Hotel Capsule Collection Turns Hotel Rooms into Boutiques

Michael McGregor Adds His Colorful Artistic Touch to Lacoste’s Latest Collaboration

Quick Summary

The Lacoste Hotel Capsule Collection brings fashion, art, and hospitality together through an exclusive guest experience. Lacoste partnered with The Hoxton and Los Angeles artist Michael McGregor for the seven-piece limited-edition collection. The range features reimagined polos, graphic T-shirts, hoodies, pajamas, and a signature bathrobe inspired by hotel living.

Guests at The Hoxton’s 19 hotels can order the pieces through a bespoke in-room menu. Prices start at $120, with purchases delivered directly to guest rooms. The collaboration also includes a McGregor-curated food and beverage menu, adding another layer to the hotel-focused fashion experience.

Introduction

The Lacoste Hotel Capsule Collection brings fashion directly into the hotel room experience. Lacoste joined forces with The Hoxton and Los Angeles artist Michael McGregor for this limited release. The seven-piece capsule combines Lacoste’s classic style with McGregor’s playful artistic approach. It also reflects the relaxed atmosphere associated with modern hotel living.

Fashion Meets Hotel Living

The collection includes reimagined Lacoste polos, graphic T-shirts, hoodies, pajamas, and a signature bathrobe. Each piece takes inspiration from the comfort and character of hotel stays. McGregor adds bold graphics and playful details throughout the capsule. The result creates a collection that feels casual, artistic, and closely linked to travel.

Guests staying at any of The Hoxton’s 19 hotels can access the exclusive collection. They can place orders through a bespoke in-room menu during their stay. Hotel staff then deliver selected pieces directly to the guest’s door. Prices begin at $120, giving the collection a premium yet accessible entry point.

Michael McGregor Adds an Artistic Perspective

McGregor brings a distinctive visual language shaped by paintings, prints, characters, and bold colors. His connection with hotels also extends beyond this Lacoste collaboration. In 2025, he created an exclusive postcard set using notepads from luxury hotel properties. His 2024 book, “Room Service,” also featured drawings made on international hotel stationery.

The Experience Extends Beyond Fashion

The collaboration also expands into food and beverages through McGregor’s curated in-room menu. Guests can enjoy options such as cheeseburgers, French omelets, and club sandwiches. The menu also includes Negronis and Champagne for a more elevated hotel experience. This approach turns the collaboration into a broader lifestyle concept.

Lacoste Expands Its Hospitality Presence

The Hoxton celebrates its 20th anniversary in 2026 after starting with one East London hotel. Today, the group operates 19 properties across the UK, Europe, and North America. Lacoste has also expanded its hospitality strategy through other major collaborations.

In August 2026, Lacoste partnered with The Plaza in New York City for Le Café Lacoste. The project introduced French café-inspired experiences alongside immersive Lacoste installations. It also featured an exclusive retail pop-up inside The Plaza’s historic Edwardian room.

FAQs

1. What is the Lacoste Hotel Capsule Collection?

The Lacoste Hotel Capsule Collection is a seven-piece limited-edition range created with The Hoxton and Michael McGregor.

2. Who can purchase the Lacoste Hotel Capsule Collection?

Only guests staying at The Hoxton’s 19 hotels can access and purchase the exclusive collection.

3. How can guests order the Lacoste capsule collection?

Guests can order the collection through a bespoke in-room menu, with items delivered directly to their rooms.

4. What products does the Lacoste Hotel Capsule Collection include?

The collection features reimagined polos, graphic T-shirts, hoodies, pajamas, and a signature Lacoste bathrobe.

5. What is the starting price of the collection?

Prices for the Lacoste Hotel Capsule Collection start at $120 per item.

Key Takeaways

Lacoste partnered with The Hoxton and Michael McGregor for the capsule.
The limited-edition collection features seven hotel-inspired fashion pieces.
Only The Hoxton guests can access the exclusive collection.
Prices start at $120, with orders delivered directly to guest rooms.
The collaboration combines fashion, art, food, and modern hospitality.

Conclusion

The Lacoste Hotel Capsule Collection creates a fresh connection between fashion and hospitality. By combining Lacoste designs with McGregor’s artwork, the collaboration offers guests something beyond traditional shopping. The exclusive access also makes the hotel stay part of the collection’s appeal.