Klook Secures $100 Million Investment to Drive Expansion in Asia-Pacific

Klook, a leading online travel platform, has secured a $100 million investment led by global investment firm Vitruvian Partners. This funding will enable Klook to further expand its presence and innovation in the travel sector, particularly within the Asia-Pacific region, which continues to drive global tourism growth.

As travel demand surges, Klook is strategically positioning itself to cater to the needs of experience-driven travelers by leveraging its strong brand, extensive supplier network, and deep local expertise. CEO and co-founder Ethan Lin emphasised that this investment strengthens Klook’s mission to provide seamless and enriched travel experiences. “With the region set to remain the heartbeat of global tourism, Klook is well-positioned to deliver even greater value to the next generation of travelers,” Lin stated.

Innovation, Digital Transformation, and Local Partnerships

The newly secured funding will drive technological advancements and service enhancements across Klook’s platform. A key focus will be on expanding Klook’s AI partnership with Google Cloud, allowing for greater personalisation, more efficient merchant operations, and improved customer experiences. Additionally, Klook is deepening collaborations with tourism boards to accelerate digital transformation in the sector.

One such initiative is its partnership with the Philippine Department of Tourism, which aims to boost local travel accessibility through digital integration. By streamlining booking systems and enhancing online visibility for local travel services, Klook seeks to strengthen its role as a preferred travel marketplace.

Since its founding in 2014, Klook has generated $7.2 billion in GDP and supported over 219,000 jobs in Asia-Pacific. With international visitor arrivals in the region expected to increase from 619 million in 2024 to 762 million by 2026, Klook aims to capitalise on this growth by reinforcing its operational capabilities and expanding its global reach.

Vitruvian Partners’ Sophie Bower-Straziota highlighted that the firm’s investment aligns with its strategic focus on the global travel experience market. “We believe Klook’s innovation-driven approach and deep market expertise will position it as a leader in the industry’s next phase of expansion,” she said. With a clear focus on scalability and digital transformation, Klook is set to further disrupt the travel industry and redefine how travelers engage with experiences worldwide.