OneTap Loyalty Secures Major Investment for Global Expansion

Australian technology startup, OneTap Loyalty, has made significant strides towards global expansion after securing major investments from high-profile international retail leaders. The innovative platform, designed by Carly Neubauer and Jodie Wilson, has garnered the interest of multinational retailers, with a new company, OneTap Group Ltd, being established in the UK to introduce the technology to international markets.

Revolutionary Loyalty Solution

OneTap Loyalty simplifies the customer experience by allowing shoppers to link their payment cards directly to loyalty programs. This enables automatic accrual of loyalty points and rewards whenever a payment card is used, even without the physical loyalty card present. The versatile platform works with any existing loyalty program, making it a seamless solution for both customers and retailers. 

Global retail industry veterans Brian Dunne from the UK and Debbie Ghillino from South Africa recognised the potential of OneTap Loyalty and invested in the technology. Together with Neubauer and Wilson, they founded OneTap Group Ltd, strategically located in the UK to accelerate the global rollout. Dunne, renowned for his extensive experience in the payments industry, noted that OneTap Loyalty’s global offer is a unique proposition that positions the company for tremendous growth.

Strong Global Partnerships and Growth

The OneTap platform’s success has been further boosted by strategic partnerships with industry leaders such as Lexer, a customer data platform, and PokitPal and Fidel API, which enhance the platform’s scalability. These collaborations enable retailers to seamlessly integrate OneTap Loyalty technology, providing valuable data insights and connecting online and offline customer transactions.

As the UK market faces a gap in loyalty technology following the exit of Bink, OneTap Group Ltd is well-positioned to fill the void. With a solid foundation in Australia and a compelling global offering, OneTap Loyalty is poised to revolutionise how customers interact with loyalty programs worldwide.

Neubauer expressed her excitement for the future, emphasising the platform’s adaptability and value, particularly in helping customers manage household budgets through efficient loyalty programs.