Trailblazers of Triumph: Andy Hnilo and the Alitura Naturals Story

The start of every journey is another entertaining tale which made everything kickoff in the first place. As we mention Andy Hnilo and his endeavours to reach this position of recognition, we should rewind and know why and when he pronounced working for Alitura Naturals.

Opening Act: The Seeds of Destiny

The prologue of this epic tale takes us back in the year 2011, where Andy lamentably found himself in a drastic accident. He was hit and run over by two cars and was critically agonised before he got help. This tragic incident made him who he is today. Opening your eyes and realising that you have fractured your jaw in five places, feels like something one can’t recover from. To desperately find a quick fix and reverse this, he crafted a clay mask for himself in order to overhaul the scarrings and abrasions. Undoubtedly, this worked wonders as you can see him standing tall and with this, in 2014 during a podcast with Dave Asprey, he announced the start of a new future for himself and us.

Peaking In the Triumphs Carved in Time

Fast Forward to the present day, they are hot off the press celebrating 10 satisfactory years of being a recognised skin care brand and are proudly taking a spot in the Elle Magazine, Huffington Post as well as Ask Men. 

Alitura Naturals is right near the corner of many homes in 95 different countries and in the year 2023, they were crowned with Eco Excellence’s Best Skincare Award for Him AND Her. 

Not only this, they were also the favourites of Think Dirty and CertClean as they bagged awards from them as well for offering clean beauty products to all.

Alitura’s Signature Leadership Tactics

Andy Hnilo is an ex-athlete turned entrepreneur, and therefore knows the value of teamwork and how respecting others is crucial. Fitness is another significant part of him, as he says, “I intermittent fast, exercise, eat a strict diet and meditate with breathwork daily.” 

Being into sports, you know that one cannot just move forward by themselves and needs to offer a helping hand to everyone to pace towards a win together. Andy is now setting a new way to deal with your team and advises that it is natural to have contrasting views but communication matters the most. Being an influential leader is not everyone’s cup of tea but he shows you how to fetch the ingredients.

that when he is in a search for new talent to recruit, he prefers a sport as they don’t get bothered if they are given directions to. 

Keeping your team jubilant and satisfied is the key. Make them feel heard, and applaud their every maneuver. Be respectful and empathetic as you break bad news to them or even while pointing out their blunders. 

Having a lively and convivial environment in the office makes everyone work faster and nimbler. Andy plays music in the office as everyone works! Working is not castigation; it should be enjoyable. They all wrap up their assignments with high energy fast paced music playing in the background. Hearing this, who would miss a day of office?

The Approaching Future’s Colloquy

The eventual outcome that Andy envisions for his company is the ongoing stable headway of reaching every corner of the world and help everyone get their hands on clean and natural skin care products as everyone should be mindful as to what they apply on the most important part of their body.

Keeping it Going

Andy is always in touch with his experts, who are the chemists and the advisors as they go through the latest trends in the business. He has meticulous and comprehensive research about all his products and also has an eye on the market trends to know what move to play next. He discusses all the possible betterments and revisions to make the products that they offer lack nothing but the negatives. With this precise examination and reviews, Alitura has just launched four new products last year. 

Andy has always believed in being creative and that if a person wants innovation in their business, they need to be ingenious and visionary. Ideas don’t come to you; one needs to chase behind them with an artistic lens.

Partnership was not a concerning task for Andy, he lives by the word of respecting and accepting nothing but respect in return. Having mutual goals and visions which are alike is how one can hurt for matchless collaborations. One way to know Andy as a person is to delve into his interests in specific books or podcasts. He is greatly inspired by Dave Asprey’s Bulletproof Diet and SUPERHUMAN by Ben Greenfield.

As we reach the epilogue of the story, Andy directs us to find mentors we can look up to. Get inspired and kick off our journeys as well. To take what we find worth and leave behind the rest. Even he wishes to reach many more stages to narrate his story to every individual who feels like giving up!