The Sports Boulevard at Riyadh to Metamorphose the City Connecting People and Creating Opportunities

At this year’s Cityscape Global, an important event for the real estate industry in the city of Riyadh, in their Exhibition and convention centre, the virtual reality of Sports Boulevard is displayed. 

The event is from 10th September to 13th September. This event is being attended by regional and international industry experts. 

According to a press release, The Sports Boulevard will have an exhibition booth where visitors will be able to experience what the Sports Boulevard will look like once complete using virtual reality technology. At the booth, there will also be the chance to ponder through the constructed walkway designed to reflect the cycling bridge which will feature key facts and figures about the project, and to observe the 3D model of the project. 

Speaking on the main stage panel discussion ‘Building Tomorrow – Investments and Projects Shaping the Kingdom’s Future as a Global Destination’, Jayne McGivern, CEO of the Sports Boulevard, will share her ambitions for the Sports Boulevard. She will explain the critical role the project will play in transforming the city of Riyadh.

The Sports Boulevard will play a crucial role in transforming Riyadh to a new era, where the residents and visitors will be connecting from the West to the East of the city, and to each other and numerous opportunities. 

The press release also stated that, Ahmad BinAskar, Chief Communications Officer at the Sports Boulevard Foundation, said: “We are proud to be at this year’s Cityscape Global and to be amongst those who are committed to transforming the city of Riyadh. Speaking on the panel discussion, Jayne McGivern will highlight the critical steps we are taking at the Sports Boulevard, explain the project progress to date, and point to the upcoming developments.”

The Sports Boulevard project extends more than 135 kilometres on Prince Mohammed bin Salman bin Abdulaziz Road connecting Wadi Hanifah District in the West with Wadi Al Sulai District in the East through a grid of safe green pathways for pedestrians, cyclists, athletes, and horse-riders. The project includes over 4.4 million square meters of greenery and open spaces, and up to 50 multidisciplinary sports facilities. Artistic landmarks feature throughout. In addition, there are several unique districts and investment zones, totalling an area which exceeds 2.3 million square meters.