Sundar Pichai stated that artificial intelligence (AI) has been in the spotlight of Google parent Alphabet since the year 2016. When he had a conversation with The Circuit, he said, “We weren’t the first company to do a search. We weren’t the first company to do email. We weren’t the first company to build a browser. So I view this AI as we are in the earliest possible stages.”
Knowing these obstacles like the controversy over images which were generated by Google’s Gemini, Sundar Pichai said, “We got it wrong. From the ground up we are retraining these models, just to make sure we are also making the product better. As soon as it’s ready, we will get it out to people.”
When discussing Google’s future, he said that getting the search right is the most important part of the company as the ads which were placed in the search results went upto $300 billion in annual revenue. He elaborated by saying, “We’ve always found people want choices, including in commercial areas, and that’s a fundamental need. We’ve been experimenting with ads and the data we see show that those fundamental principles will hold true.”
“People are trying to solve problems in their day-to-day lives. A lot of our products integrate in a way that provides value for our users. The way Google is approaching AI drives innovation, adds choice in the market. That’s how I think about it,” he said, adding, “The challenge for everyone and the opportunity is: How do you have a notion of what’s objective and real in a world where there’s going to be a lot of synthetic content? I think it’s part of what will define search in the next decade ahead.”
While making difficult decisions at Google, Sundar Pichai said, “The reality I think is quite different. I think the larger the company is, you are making fewer consequential decisions, but they need to be clear and you have to point the whole company to that.”
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