Klick Health, one of the world’s largest independent health agency networks, has announced its expansion into the Asia-Pacific region with the establishment of a new hub in Singapore. This move comes as part of Klick’s global expansion strategy, following the launch of regional hubs in EMEA and LATAM last year, aiming to meet the demands of multinational clients.
With over $500 million in revenues last year, Klick Health has been gaining momentum and recognition in the healthcare industry. CEO Lori Grant states that the decision to expand globally was driven by clients requesting the agency to scale their unique offerings. The establishment of the Asia-Pacific hub is expected to pose a challenge to established health divisions of major marketing holding companies like IPG Health, Ogilvy Health, Havas, and Digitas, as well as independent health specialist networks such as SPAG and Syneos Health.
The Asia-Pacific executive team will be led by Mitchell Tan, former managing partner of Ogilvy Singapore and past VP of DDB Asia. Joining Tan are three other key members of Klick Health’s leadership team. Shraddha Tawate, with a background at McCann Health and senior health marketing roles at agencies in India and Singapore, will take on the role of SVP of global strategy enablement and brand strategy. Nevil Chimon, with two decades of experience in drug discovery, development, and commercialization, will serve as Klick’s regulatory and science director in APAC. Alvin Yeo, a seasoned senior creative with an extensive background at major agencies like McCann, Ogilvy, Y&R, and TBWA, joins as executive creative director and SVP
The expansion into the Asia-Pacific region positions Klick Health as a formidable player in the healthcare industry, bringing its unique expertise and services to a new market. By establishing a hub in Singapore, the agency aims to tap into the growing demand for innovative healthcare solutions in the region.
Klick Health’s global expansion strategy underscores the company’s commitment to meeting the evolving needs of its clients and staying at the forefront of the industry. With its extensive experience and impressive track record, Klick Health is poised to disrupt the existing healthcare marketing landscape and carve a significant presence in the Asia-Pacific market.